Food trucks are a solution which provide a new way of thinking about our physical surroundings and the power of the city.
The core of cooking has transformed into a living & creative workspace. The Food Truck Kitchen occurs when & where we need it. It is no longer an enclosed space, but a dynamic venue for entertaining. A space for socializing, loving, meeting & experimenting. A happy stage where the real drama of cooking, food preparation & service plays the lead roles.
Food trucks provide personalized experiences by eliminating anonymity and allowing the customer to slow down and engage. Their mobility facilitates transformation and a sense of occasion, thus possessing elements of performance, urgency and excitement. Having the ability to define spaces and revive locations, food trucks creates affiliative communities with natural meeting locations. The food truck is in its very being a democratizing phenomenon supporting hierarchical decompression.
With todays fast food industry in our way of realizing potential The Food Truck Kitchen has its origins in re-designing the industry. A re-design which aligns with the evolving cultural codes, values and aspirations of the modern consumer, who has a very nuanced understanding of what it means to live a healthy lifestyle.
On ideas of honesty, integrity and a purpose above profit mentality as a maxim, The Food Truck Kitchen provides a palpable exchange while promoting local entrepreneurship.
The Food Truck Kitchen realizes that food trucks are not a substitute to brick and mortar food vendors but a completely new phenomenon and a product that will need to be woven into the fabric of our society.